Rogers Communications is putting its massive media planning and buying account up for review.
Company spokesperson Jan Innes confirmed the review yesterday, but would not elaborate.
“I can confirm that we are having a media agency review. No other details will be provided,” she said in an e-mail.
However, one source suggested that incumbent agency MediaCom—whose MBS division has held the business since 1992—plus ZenithOptimedia Canada and OMD Canada have been invited to pitch on the business. Calls and e-mails to the respective agency heads were not returned by press time. It’s unclear if other agencies have been invited to pitch.
Rogers spent $176.3 million on measured media advertising in 2007 according to The Nielsen Company, behind Procter & Gamble and ahead of the Government of Canada and BCE. It increased its ad spend 14.3% from the previous year according to Nielsen.
