Score Media has partnered with sports betting provider William Hill to allow U.K. users of the ScoreMobile FC application to place bets on live soccer games with Blackberry and iPhone devices.
U.K.-based consumers who have downloaded the ScoreMobile FC app – which features scores, news and statistics from soccer leagues around the world – can place bets by accessing their WilliamHill.com accounts.
Benjie Levy, chief operating officer at Score Media, said the partnership was a logical fit for the media company and the approximately 200,000 U.K. consumers who use the ScoreMobile FC app.
Levy said the culture of sports betting and William Hill’s previous success with mobile betting applications helped pave the way to a partnership.
“We’d seen a really neat integration that William Hill had done with a publication in the U.K. called the Racing Post,” said Levy. “They’d done an integration where you could click, right from the Racing Post application, to place a bet on a race from William Hill’s online and mobile gaming facilities.
“The experience is exactly the same for our users.”
Score Media plans to make the betting functionality available on Windows smartphones in the near future.
The ScoreMobile FC app is one of three apps developed by Score Media, along with ScoreMobile and SportsTap, that attract 3.6 million unique visitors per month.
