Shares of Score Media rose 8% on Wednesday after reports that the national specialty TV sports broadcaster is searching for a buyer.
The company’s shares moved ahead seven cents to 91 cents on the Toronto Stock Exchange in mid-morning trading.
A report on the Globe and Mail website citing “people familiar with the matter” said that the Score Television Network is asking for as much as $200 million for the 24-hour channel.
The Score runs third place among the Canadian sports broadcasters that include TSN and Rogers Sportsnet.
The channel provides sports news, information, highlights and live event programming to more than 6.8 million homes across Canada, broadcasting popular sports brands like WWE Wrestling and NBA basketball.
Score Media also operates a series of mobile applications that provide users with sports score data and other figures.
The company has expressed hopes of selling its operations numerous times in the past, but a buyer has never materialized.
