Food Network Canada has amassed a full plate of sponsors for the fourth season of its popular reality program, Top Chef Canada.
The GE Monogram brand is back for a fourth season as series sponsor and official appliance sponsor. In addition to outfitting the set kitchen with top-of-the-line appliances, GE Monogram will also provide the grand-prize winner with a $30,000 kitchen.
Food Network parent Shaw Media says GE Monogram will have “significant” exposure in all 10 season four episodes, including a logo in both the opening and closing credits, two 30-second spots appearing during commercial breaks, and customized in-show bumpers.
Reckitt Benckiser’s Finish dishwasher detergent is also returning for a third season, with in-show activation including a Finish-branded clock that will be shown in each episode. Finish products will also be displayed in the kitchen and the chefs’ condominium.
SpongeTowels is also returning as Top Chef Canada’s official paper towel. In addition to strategic in-show placement and a 15-second “messy moment of the week” feature, the Kruger Products’ brand will also feature the Food Network Canada and Top Chef Canada logo in in-store signage.
Caesarstone is providing a $25,000 kitchen surface installation to the Top Chef Canada winner, as well as two challenge prizes. In addition to being featured in the program, the company’s surfaces will also be featured in the opening sequence of each episode.
Eska Natural Spring Water is a first-time sponsor, receiving in-show integration at the judges’ table, in the “stew room,” the chefs’ condo an on-location. Other sponsors receiving in-show exposure include Dairy Farmers of Canada, Canadian Lentils and Hellmann’s.
