FYI1

Shaw launches new lifestyle network FYI

'Epic Meal Empire' anchors a re-branded lifestyle network

A contemporary lifestyle network aimed at a “new generation” of Canadians is set to debut in September.

Shaw Media, which runs Global Television as well as a raft of specialty channels including HGTV Canada and Food Network, will launch a new network called FYI on Sept. 1.

The channel, which is a rebranding of Shaw’s Twist network, will be home to new series Epic Meal Empire, created by the Canadian viral comedy troupe behind the hit Epic Meal Time YouTube videos.

Led by Montreal’s Harley Morenstein, the adventurous kitchen crew will cook up more stomach-churning versions of high-calorie comfort food, from pizza cupcakes to bacon cheeseburger ravioli, on Monday nights.

FYI’s Tuesday night line-up will feature B.O.R.N. To Style, a fashion makeover program led by Jonathan Bodrick and set in his eclectic Harlem-based boutique, and Married at First Sight, an “extreme social experiment” that follows six singles who agree to legally marry a mate selected for them by a team of experts.

Other FYI series include The Feed, featuring debate on culinary subjects between food expert Gail Simmons, chef Marcus Samuelsson and comedian Max Silvestri, and Red Hot Design, which follows interior designer Shasta Smith as she turns vintage artifacts into home fixtures.

Shaw Media said in a release that FYI is “creating inspired entertainment with a younger, more modern sensibility.”

“Adding FYI to our portfolio cements Shaw Media’s stronghold on female viewers, especially those captivated by contemporary lifestyle programming,” said senior vice-president of content Barbara Williams.

“With its non-prescriptive and social format, FYI brings viewers big personalities and buzzed about series, a perfect blend for exciting on-air entertainment and engaging online conversation.”

Williams announced at the Shaw Media upfront in June that two specialty channels were being rebranded: Twist is becoming FYI, and Mystery is becoming Crime + Investigation.

FYI will be available on a Rogers Free Preview from Sept. 1 to 30. Viewers can check local listings for more information.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'