Satellite Radio company SiriusXM Canada has announced Taxi 2 as its new creative agency partner following a two-month competitive review.
The agency’s mandate appears broad, including “brand communication services focusing on strategy, branding, design, digital, and advertising,” according to a news release.
“We’re looking to evolve how Canadians connect to SiriusXM, practically and emotionally, and for Taxi 2 to help us get there,” said Greg Cormier, director of marketing for SiriusXM. “We need some pretty unconventional thinking and the team at Taxi 2 is the right fit for that.”