Sirius XM chooses Taxi 2 after review

Satellite radio and entertainment company looking for new ways to connect with listeners
Greg Cormier

Greg Cormier

Satellite Radio company SiriusXM Canada has announced Taxi 2 as its new creative agency partner following a two-month competitive review.

The agency’s mandate appears broad, including “brand communication services focusing on strategy, branding, design, digital, and advertising,” according to a news release.

“We’re looking to evolve how Canadians connect to SiriusXM, practically and emotionally, and for Taxi 2 to help us get there,” said Greg Cormier, director of marketing for SiriusXM. “We need some pretty unconventional thinking and the team at Taxi 2 is the right fit for that.”

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'