Hootsuite’s Holmes isn’t happy about Salesforce’s latest social tool
Salesforce debuted a new offering this week called Social Studio that brings together three of its big acquisitions – Radian6, Buddy Media and ExactTarget.
Russ Martin
Together, the integrated platform offers marketers analytics, social content marketing, publishing and engagement in a single place. The tool will include a calendar, scheduling and collaborative workspaces for content creation.
Social Studio, which will cost $1,500 a month, has already impressed Citrix, Cisco and JetBlue enough to sign up for the service, but there was one person who’s less excited about the new platform.
Hootsuite CEO Ryan Holmes, whose company offers a very similar product, “welcomed” Salesforce to the social world in a tweet linking to this quote from Rudyard Kipling: “They copied all they could follow but they couldn’t copy my mind so I left them sweating and stealing a year and a half behind.”
As Venture Beat points out, in addition to being very similar tools, the two services look almost identical.
Ads are coming to Tinder
The dating app Tinder had previously experimenting with ads, running a Valentine’s Day campaign for Domino’s Pizza and a campaign for Fox’s The Mindy Project that imagined the show’s characters as daters on the site. In the coming months, expect to see more campaigns like these on Tinder. Greg Blatt, chariman of Tinder’s majority owner, InterActiveCorp (IAC), said on a recent earnings call that the app is ready to monetize through advertising and will favour native ads.
MeUndies mocks Facebook…on Facebook
The underwear brand MeUndies is in the middle of a cheeky battle with Facebook over its advertising guidelines. MeUndies, which regularly posts nearly naked models, has complained their ads and posts have been taken down by Facebook. In response, the brand created an ad featuring two stick figures with blurred out bodies. It read, “”Our content has been banned by Facebook. So our creative director drew this for you.”
Instead of linking to its Facebook page, MeUndies linked to a section of its site it calls “Too Hot For Facebook” where consumers can see the ads. So far, it’s claiming the ad’s click-through rate was three to five times higher than its average of 2%.
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The Numbers
The youth marketing research firm Voxburner recently ran a survey of 1,544 16-to-24 year olds in the U.K. to see which social media platforms young people value most. Measuring affinity by asking which social networks they “love,” they came up with the following ranking of social sites and apps.
53%
Young people who said they “love” YouTube
33%
Young people who said they “love” Whatsapp
31%
Young people who said they “love” Skype
27%
Young people who said they “love” Facebook
24%
Young people who said they “love” Instagram
