A Toronto filmmaker tweeted out a challenge on Tuesday for three of Canada’s biggest quick-serve brands. Tagging Harvey’s, McDonald’s and Burger King, Matt Shore wrote, “I haven’t had a burger in 6 months. Limerick competition to win me back?”
Within about an hour, Shore had a response from Harvey’s. The brand tweeted back, “Limericks are too long for Twitter. Haiku?” and produced this gem of a poem: 6 months is too long / Burgers are calling your name/ The way you want it <3.
It then wrote another poem: There once was a man with no burger / His Stomach was aching with hunger / He searched up and down / Was left with a frown / Then we made him hungry no longer.
McDonald’s was next to get in on the action, writing Shore an acrostic poem that spells out Big Mac: Brilliant Irresistible Gigantic Mouth-watering Amazing Classic.
Not to be outdone, Wendy’s sent Shore one, too: Thanks for the challenge and calling us out / No burgers for 6 months? That makes us pout / We wrote this pretty fast / Because Twitter don’t last / And no matter who wins your love, you sure upped our klout 🙂
The science of going viral
This week, Gregory Brown – one half of the team behind the mega popular YouTube series AsapScience – led Marketing through its playbook for inspiring clicks. Among the tips: 1) Be consistent 2) Keep it simple 3) Watch the calendar.
Another great tip: This ain’t TV, don’t overproduce. “It’s YouTube – it has that name for a reason,” Brown said. “It’s supposed to represent the average person.” Or, if you’re lazy, you could just use cute animals in your social ads.
Read the whole story here.
Comic cups become a social sensation
The Toronto-based comic shop Silver Snail won the heart of the social web last week with a series of cleverly designed coffee cups. The cups, each of which features the face / mask of a famous comic superhero, became the number one trending topic on Twitter in Toronto, despite stiff competition from a huge snow storm and Olivia Chow’s buzzed-about mayoral candidacy.
Read the full story (and see the cups!) here.
The Numbers
This week Twitter Canada released its first case study, a look at Visa’s 2013 “Smallenfreuden” campaign. Here’s a look at some of the numbers in the report.
20,000
Mentions for @VisaCA during the campaign
50,000,000
Twitter impressions as a result of the campaign efforts
30
Percentage increase of Visa Canada’s claimed share of payments during the campaign
12
Average engagement on Visa’s #smallenfreuden promoted trend (percentage)
51
Percentage of Canadians aware of the word “smallenfreuden,” according to Ipsos Omnibus.
