Stanley Cup final most-watched NHL broadcast in CBC history

Game 7 of the Stanley Cup final between Vancouver and Boston was a ratings smash for the CBC. An average audience of 8.76 million Canadians tuned in to watch the Bruins beat the Canucks 4-0 on Wednesday night, making it the most-watched NHL broadcast in the public broadcaster‘s history. The overnight ratings were just behind the network […]

Game 7 of the Stanley Cup final between Vancouver and Boston was a ratings smash for the CBC.

An average audience of 8.76 million Canadians tuned in to watch the Bruins beat the Canucks 4-0 on Wednesday night, making it the most-watched NHL broadcast in the public broadcaster‘s history.

The overnight ratings were just behind the network record from 2002, when 8.96 million Canadians watched the Olympic men’s hockey final between Canada and the United States in Salt Lake City.

The Bruins-Canucks game peaked at 11.2 million viewers in the second period. The network said the game reached a total of 18.45 million Canadians, which counts for more than half the country’s population.

The introduction of a new measuring system in September 2009 has seen sports TV ratings skyrocket in Canada.

The game was also a ratings hit south of the border, where it earned the highest television rating for an NHL game in 37 years.

The game had a 4.8 rating and 8 share on NBC. That’s the best since a 7.6/27 for Boston-Philadelphia in 1974.

It was up two per cent from last year’s deciding Game 6 between Chicago and Philadelphia and up 12% from the most recent Game 7 in 2009 between Detroit and Pittsburgh.

The seven games averaged 4.6 million viewers on NBC and Versus, the most for a series split between network and cable involving a Canadian team.

The game earned a 43.4/64 in Boston, the best for a hockey game since records began being kept for the market in 1991. That’s higher than any game in the Celtics’ last two NBA finals.

Shares represent the percentage of all homes with televisions in use at the time, and overnight ratings measure the country’s largest markets.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!