Astral Media has hired Sylvia Morin as its vice-president, branding and corporate communications. Morin will take on many of the duties previously handled by Alain Bergeron, who announced his departure in June.
An Astral spokesperson confirmed the appointment and said Morin officially starts at the company next week.
According to her LinkedIn page, Morin has owned and operated Strategic Communications and Consulting since 2006, before which she worked with Molson Coors, Bell Canada, Videotron and the Quebec Premier’s Office.
Spokesperson Hugues Mousseau said Morin “was instrumental on the corporate communications side of the Molson Coors merger, among other achievements,” and will continue Astral’s key focus “to ensure a consistent positioning of Astral to all of its stakeholders for all of our businesses.”
