It’s a used car dealership without all that annoying sales patter and plaid.
Montreal’s TC Media this week formally introduced a new automotive themed web venture called AutoGo.ca. The bilingual site features product reviews as well as automotive news, test-drives and information on new product launches. The site is also offering user-generated content.
Through a partnership with Metroland Media Group’s automotive classified site AutoCatch.com, users can also browse 70,000 cars from more than 1,400 car dealers. The inventory is also searchable by lifestyle such as family, luxury, sport, eco-friendly, etc.
Bruno Leclaire, senior vice-president, digital solutions for TC Media, said the site is intended to aggregate the automotive content produced by the company’s various publications, including Les Affaires and Metro.
Leclaire said the site also offers an advertising option for the automotive manufacturers and dealers by leveraging TC Media’s network of more than 160 local newspaper sites. TC claims a total reach of more than 1.1 million unique visitors and more than 8 million page views per month.
“The GM’s of the world are still advertising in our publications, but we didn’t have anything specific to automotive,” said Leclaire. “They may run a campaign in Elle Canada, but the idea is to create some specific content for women and brand it AutoGo.ca within our publications.
All automotive content produced by TC Media is now branded AutoGo.ca in order to drive traffic to the new site. The site soft-launched in May and garnered more than 30,000 unique visits.
