Quebec business newspaper Les Affaires has now got Style.
TC Media’s content services division has launched a supplement called Style that will be carried in the weekly newspaper five times a year. The luxury-focused publication will reach approximately 477,000 readers, with each issue dedicated to a specific theme.
The product’s primary audience is men 34-54, though publisher Lise Paul-Hus said it would also cater to businesswomen who play an “active role” in a couple’s purchase decisions.
“We’ll be offering them a distinctive selection within a range of categories that will interest them, namely technology, travel, wines and spirits, fashion and home décor,” said Paul-Hus. Style’s 16-page launch issue focuses on fashion, beauty care and the home.
TC Media launched its content services unit in September 2015 with a focus on developing strategies for advertisers to reach Quebec’s business community and finance professionals through its Les Affaires, Finance et Investissement and Investment Executive properties.
Advertisers in Style’s launch issue include National Bank, Lexus, Turcot & Olivier optometrists and jewellery chain Le Parchemin.
