I won’t embarrass Cathal Kelly (or myself) by revealing how long ago we studied together in the journalism program at Ryerson University, but I will say this: even then he was tough, opinionated and highly articulate.
It was absolutely no surprise to see Cathal rise through the ranks at the Toronto Star and more recently the Globe and Mail, where his sports column made its debut on the front page. In a video interview at the CMDC’s annual Vision 20/20 conference a few months ago, however, Cathal reflected on the unique nature of sports audiences and how marketers should approach them. Watch the clip and learn:
- Why sports polarizes and unifies consumers at the same time
- Sports as ‘the last vestige of the monocolure’
- How sports tends to overwhelm the traditional news cycle
