Starcom MediaVest Group Canada has hired Jeff Thibodeau as senior vice-president, digital media.
He will step into the role on Feb. 18, at which point he will take charge of shaping SMG Canada’s digital endeavours for the agency itself and its clients.
Thibodeau will lead digital planning and activation, and also oversee new product development and expansion, including SMG’s premium private RTB exchange.
The role is an evolved version of the position Jennifer Holgate held at SMG Canada until last summer. (Holgate has since moved to Rogers’ consumer publishing and digital media group.)
Most recently, Thibodeau held a similar title at MediaCom Canada, where he was senior vice-president, digital media and investment. He also previously held positions at Sharpe Blackmore Euro RSCG and Phd Media.
He also serves on IAB Canada’s board of directors.
