Projected 2011 online spend reaches $2.6 billion
Online advertising revenues in Canada beat expectations in 2010 according to the Interactive Advertising Bureau of Canada’s (IAB Canada) 12th annual Canadian Online Advertising Revenue Report.
The report, issued Tuesday, shows online ad spending outpaced that of printed newspapers for the first time.
Survey by: Ernst & Young for IAB Canada
Methodology: Survey of all major online publishers/ad networks in Canada
Key findings:
• Online advertising revenues exceeded expectations of $2.1 billion and grew 23% to $2.23 billion in 2010; it exceeded daily newspaper ad revenue and was second only to television in share of total Canadian media advertising revenue
• Online ad revenue in Canada is estimated to reach $2.6 billion in 2011
• Approximately $428 million or 19% of online ad revenue went to French Canadian online publisher/ad network properties (a 22% increase year-over-year)
• Classifieds, search and display advertising represent 98% of all online advertising booked in Canada
• Standard display ads account for 23% of total online ad revenues
• Online video advertising grew by 85% to $37 million in 2010 from $20 million in 2009
• Publisher-based e-mail advertising dropped to $11 million in 2010 from $13 million the year prior
• Video game advertising dropped from $3 million to $2 million
For more details, including a sector-by-sector breakdown of online spending, get a PDF of the IAB’s report by clicking here.
