Last year, North America saw its first increase in entertainment and media spending since 2007. This piece of good news is courtesy of the newly released Global Entertainment & Media Outlook 2011-2015 from PwC.
Survey by: PwC
Methodology: This edition, the 12th annual, forecasts 13 major industry segments across four regions: North America; Europe, Middle East and Africa; Asia Pacific and Latin America.
Key findings:
• Entertainment and media (E&M) spending rose by 4.8% in Canada in 2010
• E&M spending rose 3.2% for Canada and the US combined in 2010
• It’s expected that Canada will see a 6.1% compound annual increase through 2015
• That’s faster than the US, which is expected to see a 4.6% compound annual growth rate (CAGR)
• It’s expected that spending in Internet advertising will grow by almost 15% CAGR in Canada, along with:
• An expected increase in almost 12% for Internet access payments (both high speed and mobile) and
• 7.4% for TV subscriptions
• 6.9% for trade magazines
• 6.4% for out-of-home advertising
• Internet and TV advertising will grow from US$5.6 billion to US$8.6 billion by 2015 in Canada
• Mobile TV advertising will grow from US$77 million to US$241 million by 2015 in Canada
For more from the Global Entertainment & Media Outlook 2011-2015, click here.
