The Newspaper Audience Databank (NADbank) has released its 2010/11 NADbank Fall Readership Study, showing that weekly readership of daily newspapers continues to grow, both in print and online.
Data in the report is from fall 2010 and spring 2011 for the million-plus markets, including Toronto, Vancouver, Montreal, Ottawa-Gatineau, Calgary, Edmonton and Halifax. It includes stats on weekly readership of daily papers, readership figures for Saturday editions, online and hub website readership, and paid and free daily readership.
Survey by: Newspaper Audience Databank (NADbank)
Source: NADbank 2010/11, adults 18+
Key findings:
• In 2010/11, weekly print readership of daily newspapers in the million-plus markets was 9.1 million. In 2010, it was 9 million. In 2009, it was 8.8 million.
• Weekly website readership of daily newspapers in the same markets was 2.9 million for that period. In 2010, it was 2.8 million. In 2009, it was 2.7 million.
• Total weekly readership of daily newspapers was 9.7 million. In 2010, it was 9.5 million. In 2009, it was 9.3 million.
• About eight in 10 Canadians read a newspaper each week; nearly five in 10 read each day.
• More than half of Canadian adults read a daily newspaper every day in the top six markets and Halifax.
• Nearly eight in 10 Canadian adults read a daily newspaper every week in the top six markets and Halifax.
For more readership highlights from the study, including more detailed market data, click here.
