Toronto Star will launch online paywall next year

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday. It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model. “This move will provide a new source of revenue for the […]

Canada’s biggest-circulation newspaper the Toronto Star is preparing to launch a paywall for its website sometime next year, the newspaper’s publisher said Monday.

It’s the latest major Canadian newspaper to ask readers to pay for full-access to online content with a digital subscription model.

“This move will provide a new source of revenue for the Star that will help support our ability to provide readers of both our print and online editions with the best and most comprehensive package of news and information in Canada,” said publisher John Cruickshank in a note to readers.

Earlier this year, National Post owner Postmedia began unrolling its own paywall structure at its dailies across the country.

The Globe and Mail followed with a similar model last week.

Toronto Star is owned by Torstar Corp., which also publishes the Hamilton Spectator and other daily and community papers throughout Ontario.

Its announcement came as both the Wall Street Journal and New York Times pulled down their paywalls temporarily so that readers would have unlimited access to their coverage of Hurricane Sandy.

Torstar’s B shares were down four cents to $8.66 near midday on the Toronto Stock Exchange.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'