Tracey Johnson moves to M2

A new director and client business partner arrives from SMG Canada

Tracey Johnson

Tracey Johnson has joined M2’s account team in the role of director, client business partner. She will be working with clients including Dairy Farmers of Canada and Strategic Milk Alliance.

Johnson was most recently with Starcom MediaVest Group Canada, which she joined in 2007 and where she held roles including connections director, director of print investments and strategy director. While at SMG, she had built strategic media plans for P&G.

Earlier in her career, Johnson had been a media manager at MPG Canada and a media planner/buyer at The Media Edge.

Part of the IPG Mediabrands network, M2 is a full-service media agency with clients such as Wendy’s Restaurants, GM Dealers Associations and RBC.

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'