Trader Corp., a division of Yellow Pages Income Fund, has acquired the company that operates online automotive magazine CanadianDriver.com.
Montreal-based Trader has acquired the shares of privately held Ottawa company CanadianDriver Communications Inc. for an undisclosed price.
CanadianDriver.com has been offering feature automotive articles for more than 11 years, including new car reviews, test drives and automotive news as well as other automotive topics.
Trader president Doug Clarke said the acquisition will enable the company to provide Canadians with a valuable resource to research their automotive purchases.
“It will also help us grow our content and audience as well as provide new advertising opportunities for our national advertisers,” he added.
