Transcon buys Redwood Custom

Media and printing company Transcontinental Inc. has acquired Toronto-based Redwood Custom Communications, a provider of marketing and communication services for print and digital media.

The financial terms of the acquisition of the 130-employee firm were not revealed Tuesday.

Transcontinental said Redwood will complement its newly created Marketing Communications Sector, which provides database analysis, e-mail marketing, printing and other services.

“Transcontinental’s primary goal is to help our customers identify, reach and retain their target audience,” said CEO Francois Olivier. “Custom communications is at the frontier between traditional publishing and direct marketing, and offers the potential to unlock great value for our clients.”

Redwood, whose clients include Aeroplan, the Canadian Automobile Association, Home Depot, Mazda, Procter & Gamble, Sears and Sobeys, is the first takeover for Transcontinental’s marketing communications sector.

Redwood CEO Eric Schneider will remain at the head of the acquired operation, which has offices in Toronto and New York.

Transcontinental is the largest printer in Canada and sixth-largest in North America, with more than 15,000 employees. The Montreal-based company, which also publishes magazines and newspapers and has a digital platform and a door-to-door advertising distribution network, had revenue of $2.3 billion last year.

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