Transcontinental Media is expanding its video ad offerings to Canadian websites and says it will be able to target audiences under an agreement with U.S.-based digital video ad company, Undertone.
Transcontinental said Tuesday that it will be able to reach “premiere audiences” targeted by gender and subject, such as entertainment, sports, games and technology as well as geography.
The Montreal-based company’s digital offerings include a portfolio of popular online destinations, including ELLECanada.com, CanadianLiving.com and TheHockeyNews.com, in addition to exclusive partnerships with some of the largest content publishers in North America.
“There is an extremely strong demand for video inventory amongst our advertiser and brand marketer clients,” said Bruno Leclaire, senior vice-president of new media and digital solutions.
“Joining with Undertone helps us ensure that these clients have access to the highest quality digital video offerings in the Canadian market delivered on the best sites possible,” Leclaire said in a news release.
The agreement allows Transcontinental to provide Canadian advertisers with a range of digital video ad solutions in more than 25 million online video clips played every month in Canada, the company said.
Financial terms of the agreement weren’t released.
Transcontinental said its digital network has more than 300 sites, reaching over 10 million unique visitors per month in Canada.
Transcontinental said it’s the largest printer in Canada and Mexico, and fourth-largest in North America. It publishes consumer magazines and French-language educational resources, as well as community newspapers in Quebec and the Atlantic provinces.
