Bell Media has completely overhauled the TSN website to offer improved functionality across platforms, faster information and enhanced advertising opportunities.
It is the fifth major redesign – and the ninth re-launch – of the TSN.ca site since its 1995 debut, when it was presented as a “cyber stadium” with six different gateways: 1) Scoreboard 2) broadcast booth 3) locker room 4) playing field 5) ticket booth and 6) souvenir stand.
The revamp coincides with the busiest period on the sports calendar, with the impending start of the NHL and NBA seasons, the arrival of the MLB playoffs and the NFL season well underway.
“This is one of the high times on the sports calendar, and made it the perfect time to launch the redesigned [site],” said Greg McIsaac, TSN’s director of communications.
It also comes one month after the Bell Media sports channel launched five national feeds, with McIsaac calling it an “excellent companion to the extended viewing options we’ve been delivering to fans.”
The site is designed to be more advertiser-friendly, with a clean design capable of showcasing “above the fold” display ads and the addition of several IAB Rising Star advertising units.
Underscoring the growing importance of video in the modern web-browsing experience, the new site features a prominent video player available on more pages within the site. TSN.ca currently averages approximately 5 million video views per month, compared with 5,000 per month in 1996.
For users, the site redesign places an emphasis on improved navigation, expanded stats and additional content from TSN insiders, along with the enhanced social sharing and commenting tools. It also utilizes responsive web design to create a seamless viewing experience across multiple devices.
The site also boasts newly redesigned TSN Radio pages that deliver live streaming and local content in their six markets.
