TSN has appointed two former members of the now-defunct Olympic Broadcast Media Consortium to its senior management team.
Nathalie Cook, formerly vice-president of marketing and partnerships for the Consortium, has been named vice-president of integrated marketing and partnerships for the sports specialty channel. Mark Silver, formerly the Consortium’s senior director of digital media, has been named senior director, digital.
Cook, who last year was named one of the Canadian Association for the Advancement of Women and Sport and Physical Activity’s (CAAWS) most influential women, will be responsible for growing TSN’s integrated brand partnership programs and events across its various platforms.
In a release, TSN president Stewart Johnston said that Cook’s expertise will be an “incredible asset” for the channel as it seeks to accelerate its brand partnership business. “[Cook] has a clear mandate to engage partners and clients with innovative, integrated campaigns across all of TSN’s industry-leading platforms,” said Johnston.
TSN has introduced a number of integrated marketing programs over the past decade, including the Kraft Celebration Tour, Wendy’s Kick for a Million and Purolator Tackle Hunger.
Cook will also oversee all areas related to TSN marketing, a broad purview that includes consumer advertising, on-air promotion and special events. Her role kicks off with the launch of The Dominion All-Star Curling Skins Game in January.
Silver will be charged with growing TSN’s multi-platform strategy, working with multiple business units to oversee content delivery across the channel’s web and mobile platforms.
Prior to the London Games, Silver was director of operations for digital media for the Consortium’s coverage of the 2010 Winter Games in Vancouver, which earned a Gemini Award for outstanding technical achievement in digital media as well as a Canadian New Media Award for best cross-platform project.
“Mark’s expertise will further establish our leadership in the digital landscape and reinforce our commitment to delivering best-in-class digital coverage to Canadian sports fans – no matter what screen they’re using,” said Johnston.
