Ontario’s political parties are unleashing their campaign ads on television, radio and print media today.
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Election rules prevented them from running the ads in the past two weeks, but the blackout period ended at midnight.
The Liberals are rolling out a TV commercial across the province, as well as 35 different radio spots voiced by Premier Kathleen Wynne.
The commercial shows Wynne talking about her platform, but also slamming Tory Leader Tim Hudak‘s plans to cut 100,000 jobs in the public sector.
Party officials say the commercial isn’t a negative ad, but one that shows the choice voters face in the June 12 election.
The Progressive Conservatives are also putting out a radio ad targeting the Liberals and their costly decision to cancel two gas plants ahead of the last election at a cost of up to $1.1 billion.
However, their TV commercial is focused on Hudak talking about his plan to create an additional half million jobs over the next eight years to employ more people looking for work.
Meanwhile, the NDP are expected to have a wrap of one the large daily newspapers whose readership isn’t typically associated with their voters.
Party strategists say they’re targeting undecided voters, particularly those who have voted Conservative in the past but don’t like Hudak or his policies.
The YouTube Ads
All three provincial parties have been busy posting videos to YouTube in the days and weeks leading up to the election call, setting employment up as the first major issue of the campaign season.
Kathleen Wynne began her “no personal attacks” messaging back in April when she shot two videos addressing her rivals’ records.
On May 19, the NDP began firing shots at Liberal’s record with a graphics-and-text spot scored by an ominous bass beat.
Tim Hudak’s Progressive Conservatives‘ “I Want To Work” spot also landed on May 19.
