Pam Kramer, Twitter’s first VP for consumer marketing, has left the company, becoming the latest executive to depart under CEO Dick Costolo, according to two people familiar with the matter, who asked not to be identified because the move hasn’t been announced.
Kramer, who was hired in July after spending nine years at E-Trade in posts including CMO and chief product officer, exited Twitter after less than three months.
Twitter co-founders Evan Williams and Biz Stone have lessened their involvement under Costolo, who became CEO in October 2010. Sean Garrett, head of communications, announced his departure this week, and Mike Abbott, engineering VP, resigned last month. Kramer’s appointment was aimed at making Twitter more appealing to consumers, the company said at the time.
Stone’s decision to step back from Twitter this year, joining Williams at startup incubator Obvious Corp., left the micro-blogging service without the full attention of any of its creators. Co-founder Jack Dorsey divides his time between Twitter and mobile-payment company Square.
Twitter has aimed to become “more approachable” to mainstream audiences outside of Silicon Valley, Dorsey said during an event in March. Carolyn Penner, a spokeswoman for Twitter, declined to comment.
Twitter will generate $139.5 million this year from ads, according to eMarketer, which pared its estimate from $150 million because the site has been slow to roll out some services.
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