eMareketer has adjusted its mobile ad spending forecasts for the U.S. to $7.29 billion dollars by the end of 2013 – a $100 million increase from the projection it made in December. This adjustment reveals that American online ad spending is moving from desktop to mobile faster than previously expected.
Clark Fredricksen, eMarketer’s vice-president of communications, said Facebook’s and Twitter’s “explosive entrances” into mobile advertising and a Google’s continued “strong performance” on mobile are the driving factors behind the growth.
In 2011, Facebook and Twitter earned no revenue from mobile. This year, they are expected to earn $964.9 million and $266 million on mobile, respectively.
Google – the recipient of more than half of all mobile ad revenue – is projected to increase its mobile display revenue in coming years as it improves mobile monetization of YouTube, eMarketer said.
This story originally appeared in Advertising Age.
