UB Media is now the big indoor advertising brand on campus, after acquiring a majority stake in Fokus Media – which operates approximately 300 digital ad screens on 52 college and university campuses across the country. A purchase price was not disclosed.
The acquisition gives UB Media more than 1,500 static and digital faces on college and university campuses across the country, complementing its existing 1800-screen resto-bar network and an extensive cinema network that includes 60 Quebec-based cinemas.
UB Media president Michael Minicucci said that the deal, which has been in development for several months, consolidates UB Media’s strength in a key advertising sector.
“Students not only represent a major purchase-base today, but are also determining their purchasing trends for tomorrow,” he told Marketing in an e-mail interview. “Advertisers connecting with millennials today are building brand connections with the heads of tomorrow’s households.”
UB is among the fastest-growing indoor advertising companies in Canada, operating more than 7,000 static and digital ad faces on campuses and in resto-bars and cinemas in major markets across the country. Its primary products include Classic Boards (13 by 17-inch ads in restrooms), Mega Boards (transit-shelter sized indoor ads) and digital boards.
