Montreal based out-of-home advertising company UB Media is expanding its digital resto-bar network, with the planned rollout of 2,000 digital boards by the end of 2016.
The rollout is concentrated on major Canadian markets and includes a variety of venues, from restaurant franchises to independent nightclubs, says UB Media’s sales director Nick Murray.
The 27-inch vertical boards feature what the company describes as a “significantly larger” HD display, as well as enhanced audio and Bluetooth, wifi, near field communications, and beacon capabilities. They are also as much as 30% more energy efficient than other digital boards on the market.
“We listen to our clients,” says Murray of the rollout. “Matching their needs with our products and the products’ respective capabilities are paramount to building strong relationships.”
Murray calls digital the “natural progression” of the company’s existing static boards. “Creative flexibility and mobile interaction are a driving force for today’s advertisers,” he says. “We are providing our clients with the most advanced media platforms to empower their brand and enhance their creative flexibility.”
The company’s resto-bar network is currently comprised of 9,000 boards across the country.
UB Media is charging advertisers $105 per board per week for a 15-second ad, and $150 per board per week for a 30-second spot. The company’s static boards are priced at $60 per board, per week.
Established in 2008, UB Media offers three networks: Resto-bars, college/university campuses and cinemas. It added more than 1,000 digital and backlit signs to its resto-bar network with the 2012 purchase of KB Media.
