Indoor advertising company UB Media is growing its cinema advertising network in Quebec. The Montreal-based out-of-home operator is expanding to 371 digitally projected screens in 55 cinema locations in the province.
UB Media represents several independent theatre chains, including Guzzo Cinemas, CinéStarz, Ciné-Entreprise and Les Cinémas RGFM, and will exclusively market and oversee all on-screen advertising inventory, digital signage, event marketing and lobby and restroom posters for them thanks to new agreements.
Paired with UB Media’s existing out-of-home presence in more than 1,000 resto-bars in Quebec and large university campuses in the province, the new Quebec cinema media deal allows UB to provide “one of the strongest integrated offers in indoor media in Quebec,” said UB Media president Michael Minicucci in a release.
UB Media is a privately held company with more than 3,000 establishments under representation across the country.
