The Canadian inventory of USA Today Sports Digital Properties is set to be represented by Cue Digital Media.
Announced Tuesday, the exclusive partnership will see the new Cue Sports division handle representation of a mix of more than 750 sports sites covering major leagues including the NBA, NHL, NFL and UFC.
Chris Pirrone, general manager of USA Today Sports Digital Properties, said in a release that the new partnership “allows us to help agencies and advertisers target Canadian sports fans to drive sales and build brand awareness by engaging passionate sports fans with custom executions across online display, mobile, video and social channels.”
Cue Digital Media represents a number of male-focused online publishers (including CollegeHumor.com, FunnyOrDie.com and Heavy.com, among others), and sells online advertising and partnerships to agencies and brands. In December 2012, ComScore Media Metrix figures showed the online publisher reaches a total of 22.2 million unique visitors in Canada.
A division of Gannett-owned USA Today, USA Today Sports Digital Properties has more than 24 million unique monthly users in the U.S. and 1.6 million unique visitors in Canada according to comScore’s December 2012 report.
