It’s no longer an easy forum for advertisers, but the living room is still a place where brands can find eyeballs and drive engagement with modern consumers… even if their media spend must now be spread across multiple screens.
Speaking at Wednesday’s Digital Living Room and the New Family Dynamic conference, a trio of panelists offered their advice to marketers looking to better reach families in the home.
Where once radio and television were the primary media gateways for advertisers, now phones, tablets and laptops have divided attention among parents and children.
Experts sitting in on a panel called “Bringing It All Together” offered their best advice for marketers wanting to reach families after dinner.
