Video: Dollars or sense in social media ROI
When it comes to social media ROI, too many marketers focus on the bottom line. That’s what Scot Wheeler, marketing science director at Critical Mass , told attendees during Social Media Week in Toronto. Instead, they should measure the value of social media in terms of engagement, retention and awareness levels. Wheeler offered a few […]
Kristin Laird
February 21, 2012
When it comes to social media ROI, too many marketers focus on the bottom line. That’s what Scot Wheeler, marketing science director at Critical Mass , told attendees during Social Media Week in Toronto. Instead, they should measure the value of social media in terms of engagement, retention and awareness levels. Wheeler offered a few tips for marketers determined to put a dollar sign on social media initiatives.
