In case you hadn’t heard, digital advertising is becoming a pretty big deal. And at a time when marketers want both reach and accuracy, Rogers has responded with a new and improved Rogers Digital Media (RDM).
Officially launching today, the new RDM is intended to ensure more effective and seamless digital buys across Rogers owned or represented digital properties.
RDM has essentially been in development since Rogers’ chief digital officer Jason Tafler joined the company one year ago. Rogers has been updating its websites, adding new platforms like mobile and tablet apps, as well as looking to better amalgamate the sites it has represented since acquiring the ad network BV Media in August 2010.
Today’s announcement is not about new properties or websites, but about the integration of its existing sites and properties exclusively represented by Rogers like NBA.com, Cosmopolitan.com, HarpersBazaar.com.
With more than 1,000 sites either owned or exclusively sold through Rogers, the company now reaches 17 million unique visitors per month. RDM was created to ensure advertisers optimize their digital spend with Rogers by offering new tools to ensure high-impact experiences, increased scale and efficiency, as well as improved audience intelligence, which enables more focused targeting.
Tafler met with Marketing ahead of the launch to answer a few questions about RDM.
