Dean Bender, vice-president of creative services for Rogers Broadcasting, led the Sportsnet redesign with the help of Hollywood, Calif.-based Troika Design Group. Check his insights, objectives and challenges of refreshing Canada’s No. 2 cable sports network, below.
VIDEO: The mind behind Sportsnet’s rebrand
Dean Bender, vice-president of creative services for Rogers Broadcasting, led the Sportsnet redesign with the help of Hollywood, Calif.-based Troika Design Group. Check his insights, objectives and challenges of refreshing Canada’s No. 2 cable sports network, below.
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