Consumer packaged goods companies continue to gravitate towards online video according to the latest quarterly report from online video advertising specialists Videology.
Canadian CPG companies’ share of impressions on the Videology platform jumped an industry-leading 13% on a quarter-over-quarter basis, followed by financial services (+13%), retail (+3%) and automotive (+2%).
CPG advertisers currently account for 40% of all activity on the Videology platform, more than double that of financial services (19%) and more than four times greater than automotive (9%).
The report also notes a 6% increase in the share of connected TV impressions on a quarter-over-quarter basis, although online video still accounts for 81% of all activity on the platform.
While advertisers have more content publisher platforms to choose from, entertainment-based video remains the leading destination for advertisers – attracting 82% of all video ad spend. It is followed by news and information (9%) and health information (4%).
