W Network to launch new web series with YouTube phenom

Get Ready with Rachel will run for eight episodes beginning in January

Corus Entertainment’s W Network has started production on a new digital series featuring Canadian YouTube fashion and beauty star Rachel Cooper.

Get Ready with Rachel will run for eight episodes on WNetwork.com beginning in January. It will feature Cooper reaching out to her followers to celebrate a milestone event, such as a wedding or purchasing their first home.

Cooper launched her first YouTube channel, RachhLoves in 2009, and it has since become a leading destination for millennial audiences. It currently boasts more than 400,000 subscribers and 35 million monthly views, placing it among the top 100 Canadian channels on the video site.

During the series, viewers will be able to interact with Cooper via Twitter at @Rachhloves, using the hashtag #ReadyWithRachel. Cooper will work with another YouTube creator, Kayley Melissa from LetsMakeItUp1, which currently has more than 500,000 subscribers.

The new series is being produced by Toronto’s RTR Media, which operates several YouTube channels including The Domestic Geek (which Corus described as the fastest growing food channel on YouTube in Canada) and Coral tv.

Both channels are part of the leading women’s lifestyle network KIN Community, in which Corus recently led a $12 million Series C funding round. It is the first project associated with KIN Community and Corus.

The series is executive produced by RTR Media CEO Kit Redmond, who co-chairs the Canadian Media Production Association’s digital opportunities committee. The show is being produced in association with the Bell Fund’s TV Development Online program.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!