Corus Entertainment’s W Network has started production on a new digital series featuring Canadian YouTube fashion and beauty star Rachel Cooper.
Get Ready with Rachel will run for eight episodes on WNetwork.com beginning in January. It will feature Cooper reaching out to her followers to celebrate a milestone event, such as a wedding or purchasing their first home.
Cooper launched her first YouTube channel, RachhLoves in 2009, and it has since become a leading destination for millennial audiences. It currently boasts more than 400,000 subscribers and 35 million monthly views, placing it among the top 100 Canadian channels on the video site.
During the series, viewers will be able to interact with Cooper via Twitter at @Rachhloves, using the hashtag #ReadyWithRachel. Cooper will work with another YouTube creator, Kayley Melissa from LetsMakeItUp1, which currently has more than 500,000 subscribers.
The new series is being produced by Toronto’s RTR Media, which operates several YouTube channels including The Domestic Geek (which Corus described as the fastest growing food channel on YouTube in Canada) and Coral tv.
Both channels are part of the leading women’s lifestyle network KIN Community, in which Corus recently led a $12 million Series C funding round. It is the first project associated with KIN Community and Corus.
The series is executive produced by RTR Media CEO Kit Redmond, who co-chairs the Canadian Media Production Association’s digital opportunities committee. The show is being produced in association with the Bell Fund’s TV Development Online program.
