Corus Entertainment is getting cozy with Kijiji in a marketing partnership.
For the second straight year, the company’s specialty service W Network will incorporate the online classified company into upcoming episodes of its popular reality series, Love it or List It.
The sponsorship encompasses all 13 episodes of the show’s second season, including four episodes in which Kijiji is presented as a key partner in helping renovate, design and decorate homes featured in the show.
The national sponsorship package also includes a series of 15-second spots created by W Network and using the tagline “Find it on Kijiji.” The spots direct viewers to similar items to those featured in the episode.
The national campaign is aimed primarily at women 25-54. Denneboom media helped broker the sponsorship package.
“With Kijiji being Canada’s number one classifieds site, we wanted to showcase the expansive inventory of quality home and décor items available on our site through a seamless, creative integration with one of the country’s most popular lifestyle programs,” said Marc-André Hade, marketing communications strategist at Kijij, in a release.
