Here’s 1:52 of promo for Recipe to Riches, the Food Network’s upcoming reality competition program featuring judges Tony Chapman of Capital C, food-editor-turned-product-developer Dana McCauley and chef Laura Caulder, host of French Food at Home.
There’s a ton of integration with Loblaw here too.
Each week three Recipe to Riches contestants compete in one of seven food categories. To win the evening and the national stage they have to demonstrate that their recipe is the one that can best be scaled and marketed. The winners of each segment then compete in the season finale for the grand prize of $250,000 – the largest prize ever awarded on Canadian television.
Still strange to see Chapman without the beard.
