For its latest campaign, the insurance company Belairdirect decided to play off one of the virtues of the holidays: forgiveness. With creative by Sid Lee and media by PHD Montréal, the effort asks consumers to submit messages of forgiveness to their friends and family to HolidayForgiveness.com.
The funniest and most heartwarming messages, as selected by the brand’s moderation team, will then be displayed on digital billboards around Toronto. Belairdirect is promoting the initiative with a series of 15 second radios spots, teaser billboards, social media promotion and this online video. Take a look.
