Microsoft Advertising has just added “filmstrip” real estate to MSN.ca. Advertisers/agencies submit a single 300 by 3,000 ad with five segments and the unit “flips” between its various sections. Users can also navigate between segments on their own.
Online display is a tough game. When ads aren’t blocked by browsers or apps, they’re often ignored. What do you think, will this grab attention? Can you see ways to do something unique from a creative point of view?
