Wild On gets video billboard network

Toronto-based firm Wild On Media has launched a video billboard network comprised of 36 boards in 19 major markets across Canada.
 
According to Gene Plouffe, chairman of Wild On Media, much of the inventory that makes up the new network was once part of the Outdoor Broadcast Network’s (OBN) digital out-of-home grouping, which OBN ceased operating last year.
 
Wild On Media owns two Toronto boards and will handle national sales and advertising agency relationships for all members of the network. The individual inventory owners will handle local sales in their own markets.
 
The network bolsters the service offering of Wild On Media, which is also active in the mobile, aerial display, wall projection and in-store advertising mediums.
 
Plouffe said marketers and advertising agencies would benefit from going to a single source for national digital out-of-home inventory, rather than approaching each market and owner individually.
 
“Our sales staff will give them everything they need in terms of production information and prices for each of the boards,” said Plouffe. “They don’t have to make all those phone calls, so it helps them a lot.”
 
Plouffe said the experience of his staff makes Wild On a good steward for a national digital out-of-home network.
 
The establishment of Wild On’s video billboard network has led to the hiring of account executives Deverow Walters and Paul Jaworski, who will have a key role in the management of the digital out-of-home group.