Yahoo has bought the maker of mobile software that makes it easier for people to let their friends know what TV shows they’re watching.
The deal to buy IntoNow, announced today, is part of Yahoo’s effort to provide more information-sharing services. The company is trying to give people more reasons to stay on its website and services instead of increasingly popular online hangouts such as Facebook and Twitter.
Financial terms weren’t disclosed.
IntoNow also lets viewers identify their favourite TV commercials, a feature that might open up ways for Yahoo to sell more ads in its online videos.
Although its website still ranks among the internet’s top destinations, Yahoo’s ad revenue growth hasn’t been keeping pace with the rest of the web. The shortfall has hurt Yahoo’s stock.
