Demand-side ad tech company Acuity Ads has made two senior hires: Funke Fabunmi as vice-president of ad operations and Tracy Ball as director of sales.
Fabunmi comes from Torstar-owned digital media company Olive Media, where she she worked for four years and rose to lead the ad operations team.
Prior to Olive, Fabunmi managed ad ops at Quebecor and Corus Entertainment.
Ball most recently spent six years as an account executive at the Weather Network, specializing in digital advertising.
Her 18 years in the industry have also included stints at Sun TV, Cineplex Entertainment, and CBC. She currently sits on the IAB Big Data committee board of directors.