TubeMogul files for IPO

    Check out the latest AD-Vantage news, features and columns. Subscribe today TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering. In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform. It […]
 
 

TubeMogul, the California-based video ad buying services firm, has filed for a $75 million initial public offering.

In its S-1 filing to the Securities and Exchange Commission, the company said more than 2,000 brands had run campaigns through its ad-buying platform.

It lists its 2013 revenue as US$57.2 million and charts an annual growth rate of 91% from 2011.

Related
• TubeMogul to offer free video ad audits
TubeMogul brings real-time viewability to video
• TubeMogul advances relationship with IPG

Total spend through the platform “was $17.8 million [in 2011], $53.8 million [in 2012], and $111.9 million [in 2013], respectively, representing a CAGR of 151%,” the filing said.

The company will list on the New York Stock exchange at “TUBE,” and says it is planning to expand its business into television advertising and moving existing services into new markets around the world.

Tech Articles

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Videology brings Bryan Segal on board

Former Engagement Labs CEO to lead Canadian operations

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'

Facebook buys facial analysis software firm

FacioMetrics acquisition could lead to a new kind of online emoting

4 ways to reimagine marketing with martech

Data is the new language in a hyper-connected world

Lyft taps retail tech to connect drivers to smartphones

U.S. brand shaves the 'stache and moves to beacons

Facebook tweaks race-based online ad targeting

Social giant says discriminatory ads have "no place" on its platform