With their growing mandates for large clients, such as Procter & Gamble, and to create more cohesion between its various divisions, Montreal-based BCP has appointed two agency veterans as associate general managers.
In addition to their new appointments, both Carol-Ann Kairns, vice-president, general manager media, and Thomas Lecordier, vice-president, director of customer service and strategic planning, will retain their previous duties.
“We’ve never really had a general manager at the agency,” explained Jean-Louis Dufresne, vice-president of BCP Consultants, the agency’s strategic planning division. “With these appointments, we are transforming from an advertising agency to a communications agency.”
Dufresne said Kairns and Lecordier have already been acting as “the two right hands” of John Parisella, BCP’s president and chief operating officer, in running the agency on a day-to-day basis. Their appointments will allow Parisella to become more involved in the creative side of the agency, and “will really bring everything together like media placement, planning, web design, promotions and strategic planning as examples,” he added.
Kairns has 26 years of experience in marketing and advertising, including close to 20 years at BCP, specializing in web design. She has developed non-traditional media strategies for Procter & Gamble earning several awards for the agency.
A brand specialist, Lecordier has 15 years of experience in marketing and advertising, both on the client and agency side and has been with BCP for almost 10 years.
