Seven Canadian agencies have found themselves shortlisted for Cannes Lions Health‘s two competitions – Health & Wellness and Pharma – as part of a new festival run by the Cannes Lions organizers.
Cannes Health is a brand new two-day festival organized by Lions Festivals that concludes June 14, the day before the 61st Cannes Lions International Festival of Creativity starts.
Health & Wellness
DDB Canada‘s “Lawn Mower” and “Sit Ups” TV spots for Johnson & Johnson‘s KY brand earned finalist consideration in the OTC Applications category. (DDB and its affiliates also have work shortlisted in the Pharma contest. See below.)
BBDO and Proximity Toronto teamed up on “Social Farter,” a TV spot to illustrate the downside of social smoking for the Ministry of Health and Long-term Care. It was shortlisted in the Education & Awareness category.
BrandHealth Ontario also earned a spot in Education & Awareness for “Productivity” and “Worry,” Film submissions for the Canadian Mental Health Association.
The Montreal office of DentsuBos‘ “Walk of Memories – Richard” for the Federation of Quebec Alzheimer Societies is also in contention in that category.
Rounding out the list is FCB Toronto with “Eye Exam” for Union Hearing Aid Centre.
Pharma Lions
In a second competition, two DDB-owned agencies in Canada are finalists in the Pharma Lions contest. DDB Canada itself earned four nods for its work on Cialis, with the “Basement,” “Present,” “Curfew” and “Mustang” TV spots shortlisted in the Pharma, Vaccines & Biotech category.
Anderson DDB, meanwhile, is shortlisted in the Devices category for “The Standoff,” work it created for Bayer Canada.
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