Stephane Charier is leaving Taxi Montreal, moving across town to join Nolin BBDO as vice-president, creative director.
After six years with Taxi, Charier said it was time for a change.
“We went from being a little shop doing mainly adaptation to, I think, a real solid creative agency,” Charier said. “My job was done, and I felt I needed new challenges.”
Although he worked at BBDO as a creative director for five years prior to joining Taxi in 2004, Charier said the Montreal office will be new to him again.
“BBDO Montreal is not the same one I left six years ago. There’s a new team, new accounts. I’m really looking forward to working with [president] Alain Gignac and [interactive VP] Mathieu Duffar.”
It’s the second significant management change at Taxi Montreal this month, after the recent departure of Yves Blain, its vice-president and general manager. The move left agency co-founder Jane Hope in charge of Montreal operations.
The entire Taxi network was recently sold to holding company WPP, however Charier said his departure is not related to the sale.
“There’s a lot going on at Taxi, but [my decision] was not sudden. I was thinking about this for a while, before the sale to WPP. I’m sure people won’t believe that, but it’s a coincidence.”
