Leo leads the pack on day-one Cannes Lions shortlists
And we’re off. The first day of Cannes Lions 2011 has been a busy one with the release of two shortlists first thing in the morning and another to come mid-afternoon.
Here are the contenders so far, with nominated campaigns and the category of entry.
Promo & Activation Shortlist
• Proximity Canada appears twice for Mars’ “M&M’s Find Red” (Best Use of Games, Best Use of Other Digital Media in a Promotional Campaign)
• Taxi 2 earned two nods for Mini Canada’s “Vending Machine” (Best Use of Ambient in a Promotional Campaign, and Cars & Automotive Services)
• Leo Burnett Canada for James Ready’s “Cap Recall” (Best Use of Guerrilla Marketing in a Promotional Campaign)
Direct Shortlist
• Leo Burnett appears three times; twice for James Ready’s “Fall Billboard” and “Pop-up Billboard” (Ambient Media, Large Scale), and again for the beermaker’s “Cap Recall” (Fast Moving Consumer Goods)
• John St. for Stanfield’s “The Guy at Home in his Underwear” (Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media)
Canadian agencies submitted 44 entries in Promo & Activation this year (the U.S. entered 224 times), continuing the slow growth trend of the country’s participation in the competition (40 in 2010, 30 in 2009). In total, the competition saw 2,125 entries, with 175 making the shortlist, up from 1,595 in 2010. Canada is represented on the jury by Ogilvy & Mather’s Christine Dacyshyn.
There were 25 Canadian entries in the Direct competition this year, slightly more than last year’s 23. In all, there were 1,858 entries in Direct, up from 1,441 last year, with 204 making this year’s shortlist. Antoine Becotte, chief creative officer at Cossette is on the jury from Canada.
The PR shortlist will be released at 9 a.m. EST, so check back soon (although with only three entries in the competition, Canada’s shortlist chances are statistically slim).
Cossette's CCO Antoine Bécotte (second from right) during Direct competition judging
